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You’ve been busy this past summer. We know because you’ve told us. Pent-up patient demand caused flooded schedules, you and your staff pushed through long, arduous hours to accommodate the masses, and now that fall is tip-toeing its way towards us in a few days, you’re coming up for air, most likely exhausted, only to realize that you’ve been ignoring something major — dental KPIs. And from what you’re seeing at 30,000 feet, things don’t look as great as you thought.    

Ignoring or not collecting data for your practice is like embarking on a cross-country roadtrip with a half a tank of gas and an overdue oil change. Sure you’ll start out ok, but as you cruise down the highway, that gas will run out, your engine could seize, and you’ll be left stranded without a plan to move forward, costing you time and money. 

If you’re not tracking dental KPIs for your practice, you’ll pay for it — now or down the road.

How many new patients have you brought in these last few months? How many appointments are actually showing up, and of your completed ones, what’s the average case value? Do you know how many calls your practice attracts and the percentage of calls answered by your front-end team? 

If you answered, “I don’t know,” or “No,” to any of these questions, you’re in danger of losing staff from being overworked, losing money because high-value patients are leaving undetected, or losing the gold-standard reputation you’ve worked long and hard for simply because you’ve been buried in cases.

You deserve better. This is how we get things turned around.

You’re highly trained and skilled in diagnosing and treating dental problems, but are you equally trained and skilled in diagnosing problems in your business? Do you even have time to think about managing your practice and analyzing data that should be collected? Tracking and analyzing dental key performance indicators like those outlined above are just one area where you're probably not paying enough attention.

It’s not a crime to want to focus on dentistry and leave the data details to others. But, it’s important to leave them with someone. If your team is already overwhelmed and you can’t possibly ask more of them, then why not consider looking into the premium, done-for-you data collecting systems SmartBox Dental has to offer? 

The best place to start is with our Practice Growth Call. This complimentary, roughly 45 minute call is a mutual exploration of the challenges you’re facing, the kind of data that can be collected to dissect those challenges, and a path forward to making things better before it’s too late. 

Burying your head in the sand because data can be daunting, or even a bore, may land you on the side of the road with no assistance in sight. Let’s pull your data into the spotlight and get back to cruising on your custom path to success.          

Like this blog? Here are other recommended readings:

The Key to Online Dental Marketing: Value Propositions 

Why A “Good Enough” Dental Practice May Not Be


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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