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SmartBox is hearing the same thing from doctors all over the country –  that March and April 2021 are their best months ever!

That’s great. 

It’s also an anomaly driven by the 2021 stimulus checks. 

$1400 for an individual and at least $2800 for a couple buys a fair amount of dentistry, no?

Particularly for people who are working again. Unemployment dropped to 6 percent last month. Last April it was 14.7 percent.

Those who are still unemployed are being helped by the extension in unemployment benefits and the $300 a week increase signed into law this month… plus the stimulus checks.

Bottom line: demand is there because the money is there.

It’s a patient “bubble.” History shows that bubbles – in stocks, real estate, or anything else – always pop.

We’re not trying to rain on anyone’s parade. By all means, enjoy these months and the money they bring. 

But what will you do when the stimulus money runs out? When the unemployment extension and enhanced benefits run out?

Count on a 4th stimulus check? That could happen, but no guarantees. Even if it does, it’s another anomaly that will be over all too soon.

Then what?

How will you prepare for the inevitable decrease in demand?

You might see increased revenue through May, but after that you should expect appointments to drop off… maybe dramatically.

Make no mistake: dentists will certainly get a lot of cleanings and routine exams. It’s doubtful that any practices will go belly-up. 

They’ll just do okay instead of killing it.

If you’re okay with “just okay,” then forget this whole thing.

If you want to use these months as a springboard to sustainable, highly profitable growth, here’s an awkward question:

What’s your plan to keep the money rolling in?

SmartBox can help you with that. 

Schedule a complimentary, 45-minute Practice Growth Call with either of our Directors of Practice Growth – Ashley Best or Josh Neisler. You’ll enjoy talking with them, and I guarantee the call will be an eye-opener for you.

But most importantly, you’ll get your completely personalized Roadmap to the future you want for your practice. 

“Bubbles” pop. Create your own sustainable, and profitable, demand for services.


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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