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It’s almost too close to closing time at your favorite restaurant, but you’re craving their cheese tortellini with freshly-grated Asiago and hope they don’t mind you waltzing in at the last minute. 

As you eat your meal and drink your Cabernet (refreshed without needing to ask), you never once feel rushed as Sinatra’s greatest hits quietly pipe in from the speakers in the ceiling. 

Aware you pushed the limit on closing time, you finish up and leave a generous tip, thanking everyone on your way out. The experience leaves you with a great feeling, and you can’t wait to come back. They’ve earned your loyalty with small acts of kindness and great service.

Speaking of great service, do you think your practice leaves patients feeling valued? Is your front office team equipped to leave each caller with a good impression? 

For example, someone calls asking if your practice accepts XYZ Insurance. The answer is no, and your team member hangs up and moves on. Even if that caller never becomes a patient, this is a missed opportunity to establish a stellar reputation and build goodwill in your community.  

People remember those who treat them well and offer help — even if it’s just a referral to another doctor. You’ll build an image as a friendly and caring dentist who’s looking out for everyone’s health. Word-of-mouth remains a strong marketing tool, and the same patient you couldn’t take on might know five others you can. 

Encourage your team to adopt an attitude of “How can I help?” when that phone rings. If you don’t accept their insurance, pass along the name of a colleague who does. You never know who’s on the other end and what they might be able to do for you. 

If you’re looking for deeper training for your team, we’re here to help. Your reputation is worth it, and our Practice Growth Call can put you on the right path.

Like this blog? Here are other recommended readings:

5 Ways to Market Your Practice Using Patient Referrals

Like Grandma’s Special Sauce, “You’ll Be Famous to the Family.”


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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