The push is on across the United States to get the economy working again. However, public health officials are sounding the alarm about reopening before adequate testing and surveillance programs are in place. “Adequate” testing seems to be a moving target at the moment; estimates run from 3 million to 30 million tests a day. Either scenario is a huge undertaking – we’re currently at about 175 thousand tests daily – and the U.S. will take some time to reach an acceptable level of testing.
But that level of testing is needed. Almost without exception, experts are warning about another wave of Covid-19 infections if businesses reopen too soon. Your practice may have a stellar safety record, but it won’t matter when people are getting infected in restaurants, theaters, and sporting events. At that point, local and/or state governments will have little choice but to restrict businesses and public movement to try to minimize the extent of a new outbreak.
Moreover, we’re faced with the likelihood of two deadly viruses circulating in the fall – the Covid-19 virus, and the H1N1 flu virus. H1N1 is highly transmissible but has a much lower fatality rate than Covid-19. However, health care facilities are almost certain to be overwhelmed by patients needing care.
As one very public figure recently put it, the fall wave of infections may be worse than what we’ve been through recently. However, even if it’s not, it’s still likely to impact your practice in at least one unexpected way.
Which One Is It?
For dentists, the two-virus scenario poses a particular problem: if you have patients who present with elevated temperatures, is it flu or Covid-19? Unless you’re prepared, and empowered, to do on-the-spot testing, you simply don’t know, and you can’t afford to take chances. So, those patients won’t be seen and your chairs will remain empty.
The challenge for dentists is to make all the money they can as quickly as they can once their doors open, before they’re forced to close again. SmartBox is ready to help make that happen.
A Wealth Of Knowledge & Tools
SmartBox has placed an immense amount of information and hands-on tools on our Covid-19 Update Page:
All of Colin’s information-packed Webinars
Our complete Repository of tools, articles, & resources
SmartBox COVID-19 Response Letter
SBA PPP Loan Organizer and Calculator
The Dentist Money Funnel (Free) Report
SmartBox's Dental Marketing Training Vault
And more. We’re constantly updating the content, so check back often for the latest.
Those resources are yours to use for free, and we hope you do. It’s no exaggeration to say that we’re all in this together – you, your competitors, your patients, SmartBox… all of us. We all want the same thing: to be ready to thrive when conditions change.
That’s another reason to be sure to tune into Colin’s webinars every Wednesday at 7PM EDT. In addition to his presentation, he answers dentists’ questions live. Odds are that another attendee is wondering about the same thing, or things, that you are.
SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.