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The title of this post is not a trick question. It’s loaded, sure, but can you answer it without making excuses for your partnership with insurance? We’re seeing the dentist/insurance dynamic morph into a give-and-give-more relationship. And you can bet it’s the dentist that’s doing the giving. 

Let’s look at this a different way. If you had an extra $200,000 - $400,000 (or, gasp, even more!) collected annually, what would you do with it? A cottage on the lake? A new boat? Updates to your office or new staff hires? Pay off your debts? 

There’s no doubt it’s a huge chunk of change, but it’s lining the pockets of someone who isn’t putting in the sweat equity.   

We recently heard from a doctor who, after reviewing his books for the year, realized he was writing off a third of his production to the insurance companies. This equates to roughly $300K for this particular practice. We’re creating our wish list of what we’d do with that extra income. Are you?

You don’t have to drop insurance completely, but you can take small steps to start breaking free from its grasp. Our PPO Prison Report is going strong with the dental community, so if you haven’t grabbed a copy yet, go for it. If you have read it, but you’re on the fence about starting, or where to start, let’s talk. Two options. Two ways to succeed. The choice is yours.  

Like this topic? Here are other recommended readings:

Declare YOUR Independence from PPOs 

Insurance: Ensuring Headaches for Dentists Since 1954


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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