- 2 Minute Read -
Love is in the air this month, but it’s also a good time to drop bad relationships that are dragging you down. There’s no need to feel remorse. It’s insurance, not you, who is behaving badly.
Partnerships are a mix of giving and taking, pulling one’s weight for the mutual benefit of the relationship, and compromising to get both partners ahead. Yet the relationship between dentists and the insurance middleman is more like parasitism, with practice owners the unlucky host.
How long do you keep someone around who always expects you to pick up the bill? Who tells you your experience doesn’t matter? That it’s their way or the highway? Or whose hand you always find in your wallet taking “just a little bit more?”
You’ll be waiting for an eternity if you hope insurance will do a 180 and start reimbursing you for your worth, ask you for your treatment opinion, and give back “just a little bit more” because you deserve it.
Our point is, will there ever come a day where you sit down with this toxic partner and tell them it’s over? You can tell them it’s not you, but rather their greedy hostile takeover of your practice that’s the root cause of the breakup.
Leaving behind a relationship you’ve had for years can be worrisome. Will you find something better? Can you thrive without their help? Are you worth what you charge patients? The answer to these questions is a resounding YES! We have seen doctors find something better. We’ve seen them thrive with different methods. And we believe you are worth every penny you charge.
Of course, planning is needed when you exit a partnership that’s treating you badly. Mapping out your escape requires an alternative income plan. This can come in the form of memberships (check your state laws), specializing in high-demand services, building a great reputation with the community, marketing your practice to insurance-independent patients, or simply charging more for treatments.
This doesn’t have to happen overnight. Small shifts in the patients you take on, those you don’t, and tweaking your marketing messaging are great places to start. Once you get a taste of independence from insurance-heavy cases, you won’t want to go back.
We understand this can be overwhelming. It’s tough leaving a relationship you’ve been in for so long, especially when it seems as though it’s the norm. But if you don’t take the steps to break free, you probably never will. That’s a lot of money you’ll hand over to a partner hardly worth your time.
If you need more convincing, our complimentary report about Breaking Out of the PPO Prison is available to any dentist serious about removing insurance from their life. Grab it now and stop handing your wealth over to insurance.
Like this blog? Here are other recommended readings:
Insurance is a party pooper. Don’t let it ruin yours.
Can You Imagine Writing Off 33% of Your Production…For Insurance?
SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.