It’s no secret. People like to feel like they’re part of something special. Like Grandma’s coveted sauce passed from generation to generation, it feels good to be known and admired — maybe even adored. While you don’t have to plaster your face in local ads to become “famous to the family,” there are ways to manufacture a unique reputation that make you the obvious, or better the only, choice for the kind of patients you want to attract.
Two things remain irretrievable — time and first impressions.
Technologically savvy patients will likely have an impression of you before they even walk in the door. And let’s face it, most people have a decent handle on or knowledge of the internet these days, so it’s critical to have a polished online presence — Facebook, Instagram, Twitter and definitely your website should each be top-notch. A verified Google Place Page in addition to relevant and helpful content on your platforms, along with high-quality images will attract the quality patients YOU want to work with. These are the people you want to be “famous” among.
Let the competition begin! Even if you’re not competitive, you need to read this.
Confident your online presence is performing well? Then let’s shift our attention to another area that will help you become the leading oral health care provider for miles and miles. Identifying, marketing, and protecting your unique competitive advantages will help establish your practice as the best of the best.
You need to decide if you’re going to set yourself apart by offering a wide variety of services or emphasize a specific specialty. Consistent promotion of your “unique services” in the form of custom dental newsletters, postcards, brochures, and/or social media content are a handful of strategies you can implement to attract higher-quality patients. Stake your claim on your uniqueness and become the sought-after dentist.
It’s time to mingle.
Engineering legend-status in your community takes commitment and consistent implementation. But if you want to make a name for yourself, it’s worth every effort you employ. Whether you host an open house and give away swag (who doesn’t love a new tumbler or branded tote?), attend local festivals and events (again, bring that swag!), or offer new-patient deals and specials (check your state laws regarding this), engaging with your community is crucial to becoming the dentist to go to. Put on your party hat, send out those invitations, and start to form the relationships that will last for years to come.
There are many other ways to set yourself apart from the competition and become a cherished “celebrity” of sorts in your community. If you’re curious about other strategies to become an elite, in high-demand dentist — all while pulling in impressive wealth — then SmartBox invites you to grab a FREE copy of our very popular report, The Wealthiest Dentist. In it you’ll find tips for upgrading patients, banning the insurance beast, and living a truly rewarding life through the profits of your practice.
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SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.