Actually, it's not as complicated as it seems. The most important thing that you need to remember is that screen sizes are very different with mobile devices. While a patient browsing your dental office website from a computer will be able to see your full design, those on mobile devices will not. Rather than forcing them to scroll up and down, or side to side, mobile design gives them an experience that fits their screen.
Another important consideration with mobile access is that the technology used in the site design fit the capabilities of the devices used to access your site. That's a complicated way of saying, "Mobile devices have unique capabilities – take advantage of them." One of these capabilities is click-to-call, which allows mobile browsers to click your practice's phone number and instantly make a call.
That's a powerful tool, and one that your practice needs in order to be competitive in this modern marketplace. Another similar capability is click-to-email, and you should also make certain that you have online mapping technology implemented. This allows your patients to find your office with a single touch of their screen.
So what the trend towards mobile mean for your practice?
It means that if you are not capable of delivering a website designed for mobile browsers, your patients will go elsewhere. It's a lot like being invisible – if they cannot find you, they cannot choose you from other options.
Once upon a time, accessing the Internet meant using a computer. Desktop and laptop computers reigned supreme. However, that's no longer true. Take a look out in your waiting room at any given moment in the day and chances are good that you'll see several patients browsing the World Wide Web, but they'll be doing so on mobile devices – smartphones, androids, iPhones, tablets and the like.