The title of this post is a quote attributed to Theodore Roosevelt. In difficult times like these, he’s beginning to look even smarter.
It’s fair to say that when times are tough people look to their families. Why? Pretty much because they know they’ll be cared about and cared for. It’s the personal connection that makes all the difference, and that connection is what you need to emphasize in your communications to your patients and prospects.
Treat Them Like Family
As we’ve noted a few hundred times, the key questions that dental patients have are:
Can you solve my dental problems?
Will it hurt?
Will you take care of me?
If your answers to those questions are yes, no, and yes, price becomes a secondary consideration.
Right now, reassuring your patient pool that you’re still there for all their dental care needs; that you’ll keep them safe while they’re with you; and that they’ll be taken care of like family, is how you’ll keep your existing patients and attract even more to your practice.
Priority #1 is to make clear the importance of your patients continuing to invest their time and money in their dental health.
Here is how we’re recommending you move forward:
1. We suggest you post the following to your website, Google My Business page, Facebook, Twitter and all social media channels.
To Our Patients,
We understand and deeply respect that you may be concerned about Coronavirus in public places... even at our state-of-the-art sterilized office.
At XXXX Dental, I want to assure you that our office has even further heightened our already rigid sterilization safeguards and office cleaning standards to minimize the possibility of transmission to our outstanding team...or to you, our valued patient. We have always far exceeded all standards for sterilization and patient care.
Our first priority is always the health and well-being of our patients. And that is a priority we take extremely seriously, even with the current disruptions we’re all experiencing.
Your dental health remains important to us as it plays such an important role in your overall health.
When you visit our office, you’ll see we’ve taken all the necessary steps to ensure you have the best patient experience possible. If you are experiencing any symptoms, please do not come to our office and call us to reschedule your appointment. We care for you and all our patients. If we see any symptoms in our patients or our team, we will reschedule the appointment on the spot and send that individual home.
It is just one more way that we can show our high level of care for you… and for everyone in our community. We very much look forward to seeing you, your family, and your friends very soon.
2. We also recommend that your practice mail the above letter to all patients that have appointments in the next 30 days and post this letter in your front office.
Give ‘Em What You Got
Right now, uncertainty is the enemy. Give your patients and prospects all the certainty you can – that you’ll solve their dental problems, that it won’t hurt, that they’ll be safe while in your office, and that you’ll take great care of them.
We’ll continue to post useful ideas and tools in the weeks to come. Be sure to check back every Tuesday and Thursday.
One thing is certain: we’ll get through this the way that Americans have always overcome serious challenges… together.