In February of 2011, Google rolled out an update to its classic algorithm, PageRank. This update came under the code names of "Panda" and "Farmer," but if you cut through the fancy terms, it was simply something that Google implemented to help create a more beneficial experience for web users.
The "Panda" update was created to undo all of the artificial search engine results that were created by activities such as "keyword stuffing," "content farming" and other "blackhat" tactics. This led to many informational or article "syndication" sites losing substantial amounts of their ranking in search engine results, but it also impacted many others as well.
Whether You Were Slapped or Not
Regardless of whether or not this new algorithm impacted your dental website’s ranking, it helps to understand that the classic “SEO” tactics are the best measures against any problems with the new "Panda" formula.
You may already be using things such as headings, tags, keyword rich content, and more. But are you also using these same tactics with video content? If you don’t have any video content, you are missing the boat!
Let’s say that you are a dentist who has just started offering dental implants and sedation. There are all kinds of videos that you could put on your website that would educate prospects about the safety, benefits, and costs involved in the process.
You might consider making a “series” of videos in order to keep people clicking through the pages of your site, such as making separate videos about all of the different services you offer.
How to Use Video SEO
As you begin to use video, you have to consider their value in terms of SEO. For example, you are going to want the search engines to be able to “index” the videos properly.
This means that you have to attach as much descriptive (and keyword rich) text as possible to each of your videos in order to help the web “crawlers” weigh and index them correctly.
Your videos can have titles, tags, categories, and descriptions
Each of these entries is going to be surrounded by the code that allows the search engines to know exactly how to read and use them in their algorithm.
Of course, SEO for your videos doesn’t end there because you can create a separate “sitemap” that lists your videos as well. ANY sitemap is appreciated by a search engine because it makes the contents very easy to “read” and to “index” When you do this for videos, it helps the search engines to index your site fully and to use the videos in search results more often.
This brings us to the final way to use videos for SEO, and that is to use them in other networks apart from YouTube. While you can easily embed links to the site on YouTube, you can also put videos on your social networks too. Done correctly, these are all instances of creating “backlinks” that improve your search engine result ranking and get you to the top of Google.
Interested in adding video to enhance your web presence? Give our awesome sales team a call at 888.741.1413 or just submit your info below to learn more about how we can help you find the new patients you're looking for.