I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why the rich get richer.
Today I want to tell you about what sociologists call the Matthew Effect.
Sociologist Robert K. Merton in 1968 originally was describing how the most famous researchers and scientists get credit when equally deserving but less well-known underlings actually do the discovering.
It takes its name from a verse in the biblical Gospel of Matthew 25:29, pertaining to Jesus' parable of the talents: “To those who use well what they are given, even more will be given, and they will have an abundance. But from those who do nothing, even what little they have will be taken away.”
You don’t have to be Christian to see the truth in the idea that it is those who are successful who are most likely to be given the kinds of special opportunities that lead to further success.
Today is one of those opportunities for you.
One common characteristic of winners is that they take action when presented with an opportunity that is right for them.
I’ve recently written a book called “How to Attract More Patients in the Next Six Months Than In the Past 6 Years,” and it could transform the future of your practice.
And while it could do that for just about any dentist out there, frankly, most just don’t have what it takes to see this through.
This strategy requires a “get it done” type of personality, a commitment to getting to the goal. I love “doers,” for dentists who see an opportunity and reach out and grab it.
Over the years, I’ve found that THAT single trait is a pretty good clue about who has big potential for success. So here’s what I’m going to do: I’ll cover the cost of the book… you cover the $4.99 cost of shipping.
Why don’t I just pay for that too? I’m looking for dentists who are willing to have skin in the game. I’m looking for those who know there’s no such thing as a free lunch ... ever.