His actual quote from his 1962 book New Perspectives in Physics said:
"You do not really understand something unless you can explain it to your grandmother."
The web marketing world is filled with lots of hype and confusion.
One "expert" will tell you that social media is the way of the future, while another preaches that SEO is the tried and true method, while yet another says that local search is the best thing since sliced bread.
Yet none of them can tell you which one REALLY works and which ones DON'T. So what do most dentists do?
Confusion breeds indecision: The Analysis-Paralysis Effect.
I'm a numbers guy. I like to know the bottom line before I make a decision. All too often though companies don't let you compare "apples to apples" to see which provides the better value. They don't tell you about the pitfalls of their own marketing agenda. So you end up:
1. Trying them out only to find out it doesn't work, or
2. You can't make up your mind and get stuck in analysis-paralysis mode (and do nothing).
Neither is good for your dental practice.
One bonus of our Swift Kick! package is the fifteen minute video critique of your entire web marketing campaign where we show you step by step exactly what you're doing right (and what you're not).
So what does a successful dental web marketing campaign look like? Here's one example:
To find the new patients and cases that YOU want, you have to design your marketing campaign to not only dominate the entire first page of Google, but you also must provide killer content and information to your prospects, automatically follow-up with all your prospects for 12-24 months after initial contact, and you have to scrupulously track all your marketing so you know what is (and is not) performing.
Einstein also once said that insanity was doing the same thing over and over again and expecting different results...