- 1 Minute Read -

There are two things every dentist needs to know:

  • How much does it cost you to get one new patient
  • On average, what's that patient worth over the relationship you have with him/her?
  • The internet revolutionizes both sides of the equation.

    Facebook, Twitter, LinkedIn, and other social media sites are marvels of the modern advertising world, because the cost to be seen by a large local crowd is virtually zero. When you can nurture a prospect into a patient for nothing, it doesn't take much to give you a killer ROI, right?

    On the other hand, legions of unsophisticated marketers are getting both sides of the equation wrong.

    They invest a lot in hoopla, spin and hype to get strangers to notice them (once), and then, once they borrow a little attention, they put everything into a one shot transaction, which few people engage in, and those that do create little value, because the permission asset is then discarded.

    Dates, not singles bars. Subscriptions, not vegomatics.


    Written by rcarroll