Perhaps the most important social network for any dental practice is Facebook. With more than 600 million active users (some speculate 700m+), it's the largest social network in the world. Moreover, the network gives you the ability to market directly to your target audience through Facebook ads, which are basically PPC ads. For instance, if you wanted to market your practice to those within a specific geographic area, you can do so directly through your ad manager interface. You can also select other demographics to target and further refine your marketing to maximize your ROI.
Facebook allows you to interact with patients and prospective patients directly and immediately through Wall posts, messages and more. In addition, you can also use it to highlight the culture of your office, by posting pictures of office events like picnics, awards or highlights and milestones achieved.
Facebook is not the only network of interest to your practice
You need to consider Twitter, as well. While you cannot use Twitter in the same way that you can Facebook, it can play a pivotal role in your online success. Twitter is great for generating conversation, but it can also be used to drive traffic to your website, your Facebook page, your blog or any other online location that you might want. It's also a great way to prove your expertise and build more patients based on that.
There are other social networks available as well, but Facebook and Twitter are the two powerhouses that you simply must harness if you're going to compete and be successful. To learn how to correctly use social media to market your practice, checkout our book.