- 2 Minute Read -

It’s fair to say that dentists, together with almost every business owner in the country if not the world, are experiencing extremely high levels of stress right now.

Certainly, practices are happy to be open again and making money, but the huge backlog of pent up demand, plus restrictions on operating capacity, leaves dentists and their teams looking at a huge amount of work still waiting to be done. And all this is taking place against a backdrop of rising infections virtually nationwide.

There’s an old saying: when you’re up to your “tuchas” in alligators, it’s hard to remember that your original intention was to drain the swamp. Stress is the enemy of both creativity and problem solving.

It’s A Human Thing

It’s well-established that the human race, as a species, tends to fall back on solutions that have worked before when confronted with a novel challenge. No dentist living has confronted a situation like this pandemic, so everyone is faced with deciding how to navigate the pitfalls of the current, rapidly changing situation.

And for far too many dentists, the solution they choose right now is “nose to grindstone” – repeating the unending stream of low-value cases they had before the shutdowns. That’s a high-stress approach; given pent up demand, it’s completely understandable, but it’s not a growth strategy that has a good chance of succeeding. 

There are only so many hours in a day and days in a week that you can see patients. Time is the factor that limits practice growth, not money. And you also run a significant risk of injury with a volume practice, and that will definitely put a crimp in your practice growth plans.

With that said, let’s consider an option for practice growth that doesn't involve you working yourself half to death. And, that just might put the fun and sense of accomplishment back into dentistry.

Value Trumps Volume When It Comes To Practice Growth

Remember when dentistry was fun and challenging rather than an endurance contest?

Whatever happened to that? 

Odds are that you wound up in a price war with your competitors, which is a very good way to not grow your practice. Not to mention reducing the practice of dentistry to its lowest common denominator: routine evals and drill and fills. Sure, those are good and necessary, but is that all there is to life at a dentist?

Not by a long shot, but you’ll need to rethink your approach. And that’s difficult to do when you’re under stress. Good thing that SmartBox has been helping thousands of dentists get more and better patients in their chairs since 2001. Those are higher-value cases with patients who have the ability and willingness to pay more for the right dentist.

With higher-value cases, you don’t need to see nearly as many patients to make more money than you are now. And dentistry is both fun and challenging again… not to mention way less stressful.

We’ve pretty much got the process down to an “artful science,” and what we’ve done for other dentists, we can do for you. All you need to do to get started is to schedule a Practice Growth Call.

That’s not a sales call; it’s a mutual exploration of your goals, your competition, your market, and what SmartBox can do to help you achieve the kind of practice growth you want.

It might be difficult to remember that your original intention was to drain the swamp, but with SmartBox, great things are possible for your practice.


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.