Are you the kind of dentist-owner who believes marketing firm “hype,” or do you perform extensive research?
If you’re a researcher, you’ve likely noticed that what’s missing from many dental practice growth firms’ selling proposition are hard numbers.
Sure, you get things like “Double your current patient numbers!” and “4X your income!”
But are there hard numbers to back up what they claim? Sometimes, yes; most times, no. Or at best, “fuzzy” math.
If you’re considering partnering with an outside provider, here’s what you should be looking for in terms of documented results. If they can’t prove it, you shouldn’t believe it.
Broad Strokes AND Specifics
Any dental practice growth firm that doesn’t have at least a few success stories to share is likely on the verge of closing its doors. But individual success stories are basically anecdotes – interesting, but not definitive.
Ideally, you’d be looking for statistics on what the growth firm has achieved for its entire customer list – averages, let’s say – as well as specific results to demonstrate the range of what the firm achieves for its doctors.
The most helpful data points are increases in new patients; increase in average case value; year over year revenue growth. If you’re looking to attract more of a specific higher-value case, that would be useful also.
You’ll never get access to ALL the data, but these data points should let you compare apples to apples.
Here’s A Starting Point
At SmartBox Dental, we’re quite proud of these numbers. Let’s start with overall figures.
For every $1 spent with SmartBox, we're now generating $153 in incremental revenue for our practices, calculated off lifetime value.
More than half – 57%, to be precise – of our practices are doubling their new patient opportunity (NPO) numbers every month.
And as of April 6th, we’ve generated nearly $6.6 BILLION in new patient opportunity for our doctors.
As for specific cases, consider these:
Dr. Raleigh Pioch grew his practice from $800k to $3.2 MILLION in just 6 years… despite facing 4X the usual level of competition for a new dental practice. “We couldn’t stop the growth,” he reports.
Dr. Mitchel Friedman says, “Our case size was $2500 per new patient. Since SmartBox, it has grown to, now, $5400.”
Dr. Michelle Haynes notes, “Since we've been working with SmartBox, we actually have had a 30 percent or higher growth each year."
Dr. Piyuse Das reports, "With SmartBox, we're spending 30% less money on marketing and attracting more higher quality implant and reconstructive cases than we were before.”
The bottom line is this: if you’re looking for a dental practice growth partner with a proven track record of success for its clients, do your research and compare what you find with the figures above.
And then, if you’re interested, invest 45 minutes in a complimentary, no-obligation Practice Growth Call with either of SmartBox’s Practice Growth Experts – Ashley Best and Josh Neisler.
SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.