Topic: selling technique

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Sell Benefits First, Not the Dental Procedure

It’s odd how often people fail to connect the dots. Seemingly intelligent people often get hung up on a single point and don’t think things through ...

Resist the Lure of Discounted Fees

DON’T Take Your Patients’ Money – and Profit!

Overcoming Patients’ Preconceived Notions

Upsell Like McDonald’s and Reap the Rewards

Guilt-Free Selling

Seth Godin and I Agree: Sell Value

Sell Your Ideas! The Seven Triggers to “Fascination,” Continued

Sell Your Ideas! The Seven Triggers to “Fascination.”

How to Feel Good About “Selling” Dental Procedures