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Following on from the previous post, on August 12th the California Dental Association (CDA) and the American Dental Association (ADA) released broadsides against the recent World Health Organization (WHO) guidance for dental practices.

The ADA’s statement reads in part, “The American Dental Association (ADA) respectfully yet strongly disagrees with the World Health Organization’s (WHO) recommendation to delay “routine” dental care in certain situations due to COVID-19.” 

“Oral health is integral to overall health. Dentistry is essential health care,” states ADA President Chad P. Gehani, D.D.S. “Dentistry is essential health care because of its role in evaluating, diagnosing, preventing or treating oral diseases, which can affect systemic health.” 

For its part, CDA added, “The WHO provides guidance worldwide, and its recent document ‘Considerations for the provision of essential oral health services in the context of COVID-19’ is not specific to California. Guidance from the Centers for Disease Control and Prevention, California Department of Public Health and CDA Practice Support provide resources and tools to help dental teams practice safely during the pandemic.”

This Doesn’t – Quite – Mean War

If anything, this expected resistance to the WHO guidance muddies the political waters for dental practices. As it stands now, some state and/or local authorities can cherry-pick the guidance that best suits their perception of the needs of the state or municipality.

However, there has been ample evidence of conflict between local and state politicians in the previous weeks. That’s not likely to go away anytime soon.

The best thing dentists can do in the face of this uncertainty is to make and keep as much money as possible. If the previous round of shutdowns and near-total loss of income didn’t convince you of that, consider that it’s unlikely as of this writing that we’re going to see more large-scale federal support for small businesses. 

Congress seems hopelessly gridlocked on the question of further pandemic spending; with an election looming, that’s not likely to be resolved without some unexpected breakthrough.

Money in the bank allows you to keep your staff on payroll and cover the bills in the event of another round of shutdowns. Not to mention sleeping well at night.

There’s a decades-old saying from National Lampoon magazine: “Know thyself. If you need help, call the FBI.” SmartBox would respectfully update that to read, “Make lots of money. If you need help, call SmartBox.

There’s no way of knowing for sure which way the political winds are going to blow. Take action now to safeguard your practice, your people, and your patients.


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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