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Hang onto your hats. We’re in the middle of a cost-push, demand-pull inflation storm. You could call it a perfect storm, but there’s nothing ideal about it. 

You know you are paying way more for your summer road trips at the pump and handing over more for prime cuts of meat at the grocery store. All businesses are compensating by passing along the rise in costs to their customers. Your customers are your patients and prospective patients.

We haven’t seen these kinds of record-breaking rates since December 1981 when Wayne Gretzky scored his one hundredth goal in 38 games, breaking an NHL record.          

As much as we’d like to put inflation on ice, we can’t. But what you can do is take the proper steps to deflate its effects where possible to save your practice. If you haven’t taken any of the following steps to help slow the bleed, we recommend you get on it now before you lose even more wealth. 

    1. Raise your fees. Everybody’s doing it. And everybody expects it. This should be an across-the-board raise for all fees. Check out the American Dental Association’s survey on dental fees after you’re done visiting with us. It has data up to 2020 but you can adjust accordingly based on those statistics.
    2. Review staff salaries. Are you paying competitive rates? We ask because replacing a team member who jets off for more money is quite costly. You’re better off paying a fair wage and offering great benefits like a 401(k), health savings account, childcare incentives, and other alternatives that won’t mess with their tax liability. Do some research and do right by your staff.
    3. Call your financial advisers and get advised. It’s their job to help you review your profit and loss statements and run some comparisons this year to last. We’re halfway through the fiscal year, so there’s time to get going and secure your wealth. 

Inflation is bad and it’s angry. Get angry right back at it, and combat it with all you’ve got. If you feel like you’re behind the 8-ball already, let’s talk.   

Like this topic? Here are other recommended readings:

3 Steps to Help Combat Rising Costs

He was Struggling with Low Profits, Then He Became a Revenue Machine


Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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