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Take a moment and search for a local service in your local area. Chances are that a map will immediately pop-up showing nearby service providers, as well as links to reviews, driving directions and more information on each company. 

Studies have shown that local searches are one of the fastest growing segments of queries (http://www.clickz.com/3626608) and that a majority of local business research is conducted online. 

If you have trouble with the link above, you can also view the attached PDF.

For those reasons, it's crucially important that you optimize your local business profile to generate high, relevant local rankings for your services.

Optimizing Your Business Profile

All of the major search engines (Google, Bing and Yahoo) feature their own unique local maps engines which provide information on local business offerings, reviews as well as media such as pictures and videos. By default, many of the listings pull data from around the web and may leave off crucial elements of your business. Claiming the profiles within each search engine gives you the ability to write a detailed description, add coupons for special offers and integrate video into your listings.

These additional elements are a core part of determining how highly your firm ranks when consumers search for your local service. Ensuring the accuracy of the information on the listing, such as updated addresses and phone numbers, can also ensure that you're getting as many possible leads through local search.  As the momentum from local search continues, you can stay ahead of the curve by integrating the latest features into your local listing, further helping you separate from the competition.


Written by rcarroll

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