I'm excited to announce the final version of my latest book, The Dentists' Strategy Guide to Video Marketing: How Really Smart Dentists Are Leveraging YouTube to Explode Their Profits and Dominate the Web. They now come with a free audio book CD, so you can listen to it on your drive to the office if you're short on time for reading it.
Amazon also just sent me Jack Trout's Diffentiate or Die. I'm excited to get started reading it. Last year I read Repositioning, which raised my eyebrows on a few points. I'd recommend taking a look at it.