Your web site isn't just your homepage. If that were true this would be a very short discussion. Since you have multiple pages in your web site -- and multiple ways to be ranked in Google, Yahoo, or Bing -- you need to take the time to optimize every single page in your web site. It's only when you do this that you'll get the best results and your audience will be drawn to your compelling information. The way you optimize sub-pages is the same way you optimize your homepage: by having SEO elements in your page title, keywords, and meta tags as well as building back-links, writing articles and blogs, and increasing the PageRank of every page on your site. Contact us today to learn how we can optimize your web site and grow your practice with a flood of new patients.