Ever advertise on a billboard and wonder what return you got on your investment? How about your Yellowpages ad?
This little known trick with Analytics can easily track any offline advertisement's exact return on your investment. You can also apply this to tracking return on an email sequence, or split testing an email sequence against another for best ROI.
From the video, here is the HTML template I promised:. You'll need to remove the trackable link here that we created in the video and replace it with your own, save it as index.htm, and upload it into a new folder on your website (such as 'offer').