A Google+ page showed up last week, shortly after Google+ opened up to businesses, mocking Bank of America.
Of course, the page was a fraud, but that didn't keep whoever put it up from getting 7 days of laughs out of it before it was taken down. An organization the size of Bank of America you would expect would be very protective of their brand...
So how are you protecting your brand?
We hear from dentists occasionally that they are not embracing social media, they don't have a Google Places page, and they aren't using reviews online. Unfortunately, burying your head in the sand and avoiding these sites doesn't mean your patients will too.
We hear from dentists like this occasionally, usually after they find negative reviews online about themselves. They are in a panic about what they should do and how to "get them deleted." Unfortunately at that point, options are limited. These problems are much easier prevented and avoided completely.
BrandJacked! If it Can Happen to BofA, it Can Happen to Your Dental Practice
Imagine these two scenarios:
Scenario 1) You have an unhappy patient. It happens to all of us, don't kid yourself. That patient runs home, gets on Google and leaves you a scathing review. It's the only review on your Places page, and Google displays and syndicates those terrible words all over the internet. Anytime a patient searches for you, they find Susie's hateful remarks.
Scenario 2) You have an unhappy patient. She runs home, gets on Google and leaves you a scathing review. But this time you have 35 GLOWING reviews already there from patients that are ecstatic with your dentistry. Google knows everyone gets a bad review from time to time, and that 1 negative review gets buried amongst 35 positive ones. Next time a patient searches for you online, chances are they'll never see the bad one.
"It's too much work" or "I don't know how to get started"
If you've tried before and found it to be too much work, you probably didn't have a system in place to automate it. If you have no clue how to get started, don't worry, we'll show you.
For beginners, we have a step-by-step guide available at no charge on our website. This 30 page free report "The New Yellowpages" is perfect for those dentists wanting to dive in and get started now.
For those more seasoned dentists looking to supercharge their online reviews and Google Places, grab a copy of my latest book (110pgs) "How to Stay In Front of Your Patients Until They Are Ready to Buy: The Authoritative Guide to Social Media & Drip Marketing for Dentists." It's available at no charge from our Facebook page (http://www.whypatientsdontbuy.com).