Recommendations Sell. It's really as simple as that.
Otherwise, you wouldn't see Proactiv hiring teen superstars Katy Perry, Justin Bieber, Jennifer Love Hewitt and Mandy Moore to endorse their skin care products, you wouldn't see Tiger Woods earn almost a billion (yes, with a B) from General Motors, Titleist, General Mills, American Express, Accenture, and Nike over his career, or how about the incident last year when Weatherproof Garment used a photo of President Barack Obama wearing one of their jackets on a billboard without his knowledge?
I could go on and on, but you get the point...
Is Your Dental Practice An Exception?
I can say with 100% confidence that we haven't and probably never will have Tiger Woods or President Obama endorse any of our dentist clients, but that's no excuse not to get your own patients to endorse your dental practice.
Gathering video testimonials from your existing patients is an extremely powerful way to supercharge your website. It's not uncommon for us to see a practice's phone calls DOUBLE or TRIPLE after just adding videos to their web presence. Video adds a more personal experience for the visitor and puts a face to your dental practice. If the homepage of your dental website isn't covered in testimonials, it should be (you're losing patients).
Here's a recent video shoot we did for some Orthodontists in northern Indiana with 7 locations, capturing what their patients are saying...