The end goal of your dental marketing is to attract and convert new patients, to retain your existing patients, to enhance your online image as the choice for dental patients, and (hopefully) to bury your competitors.
Basically, to put more butts in chairs.
Picture your marketing as a big wheel, constantly turning to bring each spoke toward and across your existing and desired patients. Those spokes are your website, social media, YouTube, patient emails and/or newsletters, print marketing, public interviews, and any other marketing you do. Your marketing wheel turns to cover the same ground again, and again, and again.
That’s where most dentists go wrong with their marketing:
They don’t market as much as they advertise.
They focus on offering discounts and specials.
They chase rather than attract.
They’re looking for quick-hit results, for the one-month bump in new patients and collections.
They may use one, two or even three advertising mediums – radio, television, and maybe their website – but they don’t wrap their target audience in marketing that constantly changes but always reinforces their message.
That’s what a patient attraction system does. By making use of every marketing medium that makes sense for your market and your goals; by setting up mechanisms to expose your target audience to different aspects of your marketing over and over again; and by maintaining a constant and well-defined unique selling proposition, your marketing works to constantly attract patients.
To put it another way, that’s “wraparound” marketing.
You can read what our dentists have to say about their success using our system here.
But, we realize that not all dentists are ready to make the commitment to experience “double your practice growth” or even better. And, as a small business owner, I have a great deal of respect for ‘do it yourself” business owners who handle their own marketing.
It’s neither easy nor quick to implement an effective patient attraction system yourself; there are a lot of moving parts and pieces that have to be fine-tuned. Be prepared to invest a lot of time and effort. If you choose to do it yourself, I salute you.
I’ll point out, though, that you don’t make money by marketing; you make money by treating patients. For most dentists, managing their marketing is not the best use of their time.
If you’d like to see what SmartBox Web Marketing can do for your practice; if you’re serious about making a commitment to get more patients, more profits and more freedoms, contact us.
SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.