One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a book.
Before you stop reading this article, because there’s no way on earth that you’d have the time, let me reassure you that the entire process is a great deal easier than you might think.
A well-written book with your name, picture, and bio on it is an excellent lure for new dental patients. It immediately establishes you as an expert and gives them a reason to trust and to choose you instead of another provider.
And you don’t have to write it yourself.
At SmartBox Web Marketing, we offer our dentists ghostwriting services. A ghostwriter, in case you’re not familiar with the term, is an anonymous writer who will take your ideas, desires, and words and expand them into an expertly-written book with your name on the cover.
Ghostwriting is a well-established service. Politicians, celebrities, law enforcement “legends,”and health professionals, to name just a few, have used ghostwriters to pull their books together. What’s important is that the ghostwriter be able understand the technical aspects of your dental book, and to capture your “voice” on the printed page.
Most books by dentists are in the 60-100 page range. Some are a bit shorter, some are considerably longer. The length is determined by the best way to convey your message on the page.
When the work is done, it’s your book, period.
The advantage to choosing a SmartBox to ghostwrite your book is that we’re laser-focused on helping dental practices. We know what it takes to get dentists more patients, more profits, and more freedom. Our learning curve for dental topics is very short.
Here’s how the process works: if your service package with SmartBox includes ghostwriting, you simply decide the focus of your book, the topics you want to cover, and what you want readers’ take aways to be.
If you have a particular focus in your practice, and/or a special interest area, that can be subject of your book. If you have inspirational stories of how particularly difficult dental problems were overcome, that could attract quite a number of new patients. If you’ve pioneered an advance in the field, that’s definitely book-worthy.
You send us your ideas and topics. We’ll create a proposed outline for your book together with a description of what each chapter will cover. We’ll consider content, tone, and take aways for each. We’ll also identify areas that need clarification or additional information, which may include testimonials. Then, we’ll send it back to you for your review and adjustment.
Once you’re satisfied with the outline, one of our expert dental ghostwriters will get to work. If there are infographics, charts, or pictures to be included, we’ll insert those. The first draft will be returned to you, together with any questions that arose during the writing process, for you to review and comment on. Your ghostwriter will take your comments and revisions to produce the final draft.
Depending on your availability and response time, we can have your book ready to publish in as little as six weeks. Which we’ll take care of for you as well. And, we offer a much broader range of ghostwriting services, including:
Soft and Hard Back printed books
DVDs & Videos
Webinars & Tele-seminars
For more information on our dentist ghostwriting services, call 888.741.1413.
SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.