- 2 Minute Read -

It’s good to take stock of your practice’s health to see if the strategies you have in place are helping or hurting your bottom line. We recently sent out a survey to dentists across the country to see what they were battling and what they were doing to combat their challenges.   

An overwhelming majority of respondents are struggling with staffing shortages. Competing with positions that allow professionals to work from home for the same salary, or more, has a lot of doctors in a bind. While nearly 50% of our respondents have retained the same number of staff, over half of that group had to give raises, provide bonuses, and offer more flexibility. Despite efforts to retain their team, 10% have still lost out to positions that could offer more hours, more money, or were enticing enough to pull them out of dentistry altogether. 

If you’re fighting the good fight to recruit or retain team members but you’re not sure you’re winning, take a look at our blog post, The Art of Recruiting: 3 Steps To Get You Started. Yes, it is housed on our DSO blog page, but the recruiting tips and tricks are relevant to private practices too. May the workforce be with you.

Filling holes in the schedule with quality patients who can afford recommended treatments came in at a close second to staffing. Nearly 48% of surveyed dentists are starting to see holes in their schedules, and attracting patients who bring high value cases to the table seems difficult. Even if you feel you’re behind the eight ball when it comes to attracting better patients, you do have options. Building a solid base of better patients can start one case at a time. It won’t be an overnight success, but if you make an effort to improve one appointment at a time each week, month, or year, you’ll set yourself up for long-term success. 

The secret to attracting better patients who don’t bend to economic swings is all about how you market your services. Take a look at our blog posts, How Dentists Can Attract New Dental Patients That Are Better and The Key to Online Dental Marketing: Value Propositions, and start the calculated move of replacing low value cases with high value ones.

Keeping your finger on the pulse of your practice’s challenges is crucial if you want to successfully combat them. The good news is that you’re not alone when it comes to staffing, filling your schedule, and even cutting out the insurance middleman. If you want someone in your corner to help lace up those gloves, you know where to find us.  

Like this topic? Here are more recommended readings:

The Shrinking Patient and Profit Problem You Can Avoid
I’d Give Anything for More Chairs
Getting Started with Dental Practice Recruiting
Declare YOUR Independence from PPOs 
Insurance: Ensuring Headaches for Dentists Since 1954

Smartbox

Written by Smartbox

SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.

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