Dr. Davenport’s story is typical in only one respect – what works to keep a dental practice in the black won’t necessarily keep two offices open. Traditional dental marketing often doesn’t scale well; it’s spending more on what already doesn’t work well enough.
“Before we went live with SmartBox, we had one practice location. And at that time, we were getting about 20 new patient opportunities a month. Now, 11 months later, we have two practice locations, and we’re averaging about 70 to 75 new patient opportunities a month. So it’s been a big increase for us, and it’s all due to the targeted marketing that SmartBox has done for us.
‘Our second practice location was built with the intention of accommodating two doctors. Right now my son, Dr. Matt, is at the second location. As with any new practice, we’re always looking for more new patients, and SmartBox has worked very well with us, and very hard for us, to try to learn how to target the type of patients that we need to each of our locations. And we think, really within a relatively short period of time, we’ll be able to add the second doctor at the second location.”