At SmartBox, we’re firm believers that the vast majority of dentists shouldn’t be marketers. It’s not something they’re trained in, and doing their own marketing doesn’t directly make them a dime. That’s why we handle every aspect of getting more and better patients for them.
“I wanted to bring in another associate, which I am doing. I’m staying busier in times that normally I wouldn’t be busier. I’m being more productive in things that I’m doing. I’m moving towards the bigger, larger cases, I should say, implants, things like that, and have associates do other work.
“The beginning of the year is usually slower, like in January. Things seem to pick up in February. This February was one of our best as far as new patients. I think in the one week that I specifically talked about, we had 45 new patients that week. I’m sure we could probably do more than that really. I don’t think that was a full schedule actually.”