Meet Dr. Matthew Davenport of Davenport Dental Group.

In the 30 or so years that Davenport Dental Group has been in practice, the city of Laredo, TX has experienced explosive growth. It's currently one of the 10 fastest-growing cities in the U.S. But Dr. Davenport's new patient numbers didn't keep pace with the city's growth, and so he turned to SmartBox. He was able to put his focus back on dentistry while SmartBox handled all of his marketing needs. This resulted in a dramatic improvement to his patients’ experience and his team’s morale.

His Team's Goals.

Most dentists in private practice are content with a single location. Dr. Davenport dreamed bigger and opened a second location. But the new practice wasn't getting enough new patients to sustain growth. His team had plans to open a second practice, increase new patient flow, and work with a company that really understands dentistry — beyond that, they had strategic goals of increasing trust with their current and future patients, as well as to increase case acceptance.

First Location Goal
100 NPOs
Actual
116 NPOs
0
120

Second Location:

NPO Goal
80 NPOs
Actual
99 NPOs
0
120

What SmartBox did for Davenport Dental Group.

Dr. Davenport's story is typical in only one respect – what works to keep a dental practice in the black won't necessarily keep two offices open. Traditional dental marketing often doesn't scale well; it's spending more on what already doesn't work well enough.

"Before we went live with SmartBox, we had one practice location. And at that time, we were getting about 20 new patient opportunities a month. Now, 11 months later, we have two practice locations, and we're averaging about 70 to 75 new patient opportunities a month. So it's been a big increase for us, and it's all due to the targeted marketing that SmartBox has done for us.

 

"Our second practice location was built with the intention of accommodating two doctors. Right now my son, Dr. Matt, is at the second location. As with any new practice, we're always looking for more new patients, and SmartBox has worked very well with us, and very hard for us, to try to learn how to target the type of patients that we need to each of our locations. And we think, really within a relatively short period of time, we'll be able to add the second doctor at the second location."

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$2-4M+

Practice Size

Medium to Large

Medium to Large

Market Size

SB-Icons_PPC-Pay-Per-Click

20%

Growth Goals

Matt Davenport
“SmartBox has taken our marketing to a new level, and it's done it in a way where we don't even really have to think about it too much. It just gets done and we'll have our monthly reports. It's been great and very beneficial for our practice.”
Dr. Matthew Davenport

Davenport Dental Group