Your dental newsletters and blogs can serve you well in your efforts to attract new dental patients. If, that is, your prospects actually read them. You can guess what your prospects and patients want to read about, or you can take steps to find out. I’ll be back after the break to tell you more. Stay tuned.
– I’m Colin Receveur.
– Thanks for watching the Patient Attraction Podcast™.
– Newsletters are a mainstay of dental marketing these days.
– Done right, newsletters keep your current patients informed and encourage your prospects to pick up the phone and make an appointment.
– Done wrong, newsletters wind up being briefly scanned and deleted … if that.
– There are a lot of factors involved in creating a winning dental newsletter, but the 2 most important are content and timing.
– Most dentists have a rough idea of what they want to write about, because it’s what they want their patients and prospects to know.
– And they have a more-or-less set schedule for releasing newsletters, because it’s convenient or it’s all the practice can manage.
– Those dentists are spending time, money, and effort without knowing exactly what their audiences want to read, and how often.
– This is almost the definition of bad marketing.
– However, you don’t have to follow in their footsteps.
– With surprisingly little effort, you can find out what your patients and prospects want to read about and how often they want to read it.
– In-office patient surveys are a fast and inexpensive way to get the information you need from your patients.
– If you have waiting times – even short ones – for appointments to begin, that would be a great time to hand out a short survey.
– List a variety of topics in plain English and/or Spanish, and make the responses check-the-box.
– You can also offer online surveys to capture your patients and your prospects.
– Depending on the number of responses you want to capture, SurveyMonkey is either free or less than 30 dollars a month for up to 1,000 responses.
– There are other online surveys you can use, or you might consider adding an occasional survey to your website.
– The bottom line is that you don’t have to fire blindly with your newsletter when you know what to aim at.
– Learn what your audience wants to read, and how often, and your newsletter will be a much more effective marketing tool.