As a dentist, you can take what walks in the door; or, you can attract the patients you want, the ones that are a good fit for what your practice offers. Do the second thing, and you’ll grow your practice.
– I mean, attracting better patients, it’s one of our mottos. It’s our slogan. It’s what we do here at SmartBox, and it all started with my dad, Dr Ron.
– But how do you do it? How do you truly attract better patients?
– I think it starts with the psychology of the kinds of patients that are coming in and just wanting whatever their insurance covers or “Hey, can you extract this tooth?”
– Or “Hey, I’ve had four sets of dentures made and I’ve been unhappy with every one of them. Can you make me a fifth set?”
– You first got to understand and start quantifying who are the patients that are not a right fit for your practice.
– Are patients that come in once every three years for a cleaning and they have 8mm pockets on half their mouth, and they refuse to do anything and then they come back in three years down the road.
– Are those really the patients that you want to be spending your time presenting, and diagnosing and presenting treatment to that are never going to accept it?
– So, attracting better patients isn’t just about only attracting the cosmetic and implant cases, while we have a lot of those practices that we’re doing just that for.
– It also comes down to understanding who really are the best patients that you serve and who are the best patients that are the best fit for the type of practice and the type of dentistry that you want to do?
– And when you can get crystal clear on that, and when you and your staff can get crystal clear and aligned on who it is that you serve, your practice will begin to grow and attract those better patients.
– It’s the old expression about you can be everything to no one or you can be, you can specialize in a niche and go deep and attract more people.
– You can be the Jack of all trades and the expert of none, and that’s exactly what this is about here, by getting specific on what kind of dentistry you want to do, even if it’s in the GP arena, even if it’s doing a few implants or going full into full reconstructive surgery, whatever your practice looks like.
– Getting clear on who is the right fit and the wrong fit will help you grow your practice and attract those better patients.