Having trouble watching this video? Click here.

Patient Attraction Episode 1032

In my previous podcast, I talked about how dentists can create a strong brand on Instagram to attract more new dental patients. Today, I’ll talk about mining another hot social media platform – Twitter. After the break, I’ll tell you how to make the “bird” sing for your dental practice.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Twitter is one of the most widely used social media platforms.

– Reportedly, more than 800 million visitors check out something on Twitter each month.

– That’s a potential gold mine for dentists because it’s a virtual certainty that many of your dental prospects are also on Twitter.

– A report released in January 2017 shows that people overwhelmingly tend to interact with brands on Twitter.

– And that nearly 65 percent of those people are family decision-makers.

– Two-thirds of the audience are the people who will decide, or at least have input about, which dentist to choose.

– But people don’t visit Twitter just for the tweets.

– Video on Twitter is also a huge draw.

– Nearly half of respondents in a survey are watching videos on Twitter to get information.

– You should have your doctor and patient testimonial videos on your website and on your own YouTube channel.

– Twitter is the next destination for your videos.

– But be warned – social media marketing, done right, is time-intensive.

– You have to engage on a regular basis with the people who engage with your brand.

– Decision-making is a process, not an event, and you have to interact with your prospects until they’re ready to choose you.

– You can do that yourself, or you can delegate the responsibility to a staff member.

– If you are going to establish your brand on Twitter, make sure to use all available analytics tools to try to measure your ROI.

– Otherwise, you could be spending a lot of time and getting not much in return.

– Join me for our next podcast.

– Until then, keep moving forward.

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
Colin CTA

Colin CTA