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A Minute (Or Two) With Colin Receveur, Episode 15

– When a practice is not achieving the level of success they want, maybe they’re having cash flow issues.

– Maybe they’re not hitting the financial milestones they want, maybe they have holes in their schedule, maybe their staff and the doctor just don’t feel like they’re busy enough.

– A lot of times, these problems come back to the patient’s leaving out the back door and not new patients coming in the front door.

– The common mindset is, well, if I just had more new patients, I could fix all these problems, just spend more on marketing.

– That’s oftentimes what a doctor comes to us and says. “Well, I thought I needed 30 new patients a month. I actually need 50 new patients a month.”

– We’ve got a really, really cool graphic that we can do a snapshot of the practice and show, hey, here’s the positive, how many patients you’re gaining, and then here’s also the negative, here’s how many patients you’re losing.

– Oftentimes, you see this line going along of new patients and it’s about here, and then you see this line of losing patients and it’s just growing and growing and growing.

– The practice is net losing 20, 30, 40, 50 new net patients a month because of the attrition going out the back door.

– And understanding the dynamics in the practice, if you’re a practice that’s trying to survive on just new patients alone, you better be prepared to spend on marketing because that’s what drives that.

– If you’re willing to look at other strategies to tightening up and pulling some different levers to making sure the patients aren’t leaving after they come in, there’s a lot cheaper ways to grow your practice.

 

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
Colin CTA

Colin CTA