Even in today’s wired age, there’s still a role for offline dental marketing. The trick is to not rely too heavily on offline marketing to attract the patients that will help you grow your practice. I’ll be back after the break to tell you how to make your offline and online marketing work together.
– I’m Colin Receveur.
– Thanks for watching the Patient Attraction Podcast™.
– Traditional dental marketing relies heavily on offline advertising.
– That includes newspaper ads, local television and radio spots, Yellow Pages ads, and postcard campaigns.
– But people don’t begin their search for a dentist by looking in the Yellow Pages anymore.
– They look online, and more and more, they’re starting those searches on their mobile devices.
– That’s why a strong online presence is so crucial to your success.
– However, there’s still a role that offline marketing can play, and that role is to make your face and your practice a mainstay in your community.
– Most dentists use offline marketing to advertise specials, discounts, and the like.
– Unless you want to work too hard for too little, those price-driven patients aren’t the ones you want to attract.
– So repurpose your offline marketing to establish a name and a presence for yourself in the community.
– Public appearances, including talks on local TV and radio stations, are a great way to keep yourself top-of-mind with your prospects.
– Use press releases and articles in your local newspaper to position yourself as the trusted dental expert.
– School programs can also make you a household name in your area – and bring you a lot of new business.
– With all your offline marketing, make sure that you’re driving your viewers, readers, and listeners to your website.
– That’s the crucial link between your offline and online marketing, because your prospects will go online to learn more about you.