– I’m Colin Receveur, founder and CEO of SmartBox.
– Thanks for watching the Patient Attraction Podcast™.
– Almost nobody remembers, but when the internet was barely a thing, you had to type in long strings of code to do anything with it.
– It wasn’t until the late 1980s or early 1990s that the internet evolved into web browsers with a lot of built-in conveniences.
– Google was founded in 1998 and rapidly transformed how the world finds things online.
– Since then, the internet and how we use it has changed in ways that were unimaginable just 20 years ago.
– One of the huge changes that’s still evolving is voice search.
– By one estimate, searches from mobile devices made up 60 percent of all searches.
– People using mobile devices to search are relying on digital assistants like Siri, Google Voice, or Cortana.
– Even at home, more and more people are using voice search with assistants like Amazon’s Alexa and Echo.
– Those digital assistants are basically artificial intelligences.
– And as the assistants evolve, more and more people will use voice search.
– Voice search is different from what you’re probably used to.
– For starters, it’s longer and more conversational than the typical search typed into a laptop or desktop computer.
– Voice search is typically phrased as a complete command or a question.
– “Siri, where’s the closest hotel?”
– “Cortana, show me movie theaters near me.”
– “Computer, who’s the best family dentist in Milwaukee?”
– Google and the other search engines handle that kind of query differently than they do a few simple short-tail keywords.
– Those are words like “dentist,” “filling,” and “whitening.”
– The short-tail keywords you used for your website content probably aren’t going to get you the results you’re used to.
– The search engine optimization process is one of the fastest-changing things about the internet.
– What worked a few months ago has been replaced by something else.
– Staying current on those SEO changes is practically a full-time job.
– If you’re a dentist with a real talent for doing SEO work and have a buttload of spare time, you might be able to handle it.
– Remember that you’ll need to optimize not just your website for voice search, but also your blog and social media.
– It’s a heavy lift for a nonspecialist.
– But if you want prospects to find your practice online, somebody has to do the work.
– Here’s a thought, though.
– If you have that much free time, something is already going wrong with your dental marketing.
– And doing your own SEO work doesn’t make you a single cent.
– It’s just not a good use of your time and talents.
– Dr. Jonathan Gilbart, a cosmetic and implant dentist in Hagerstown, Maryland, didn’t want to spend his time on SEO work.
– He told us, “I wanted to find a company that could do everything, as far as marketing, for me, and put it all together without me having to spend a ton of time learning what search engine optimization was or Google AdWords.
– “I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.”
– SmartBox does “all the stuff,” including state-of-the-art SEO, for our dentists.
– Our industry-leading Patient Attraction System™ helps more than 550 dentists on 3 continents get more patients, more profits, and more freedom.
– We can do the same for your practice.
– If you’re seriously interested in double- or even triple-your-practice growth, here’s what you should do.