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Patient Attraction Episode 1013

Too many dentists insist on putting their worst foot forward when it comes to Facebook.

Facebook marketing isn’t necessarily a loser for dentists, but you’ve got to know how Facebook works these days to make it work for you. A recent report has some eye-opening stats, and I’ll be back after the break to tell you the failure tactics you must avoid. Stay tuned.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– I’m not a big fan of dentists using Facebook to get new patients.

– There are two reasons – the first is that people aren’t on Facebook to find a dentist to solve their dental problems.

– Your organic posts won’t get you many, if any, new patients.

– The second is that the metrics for paid Facebook ads are still too hard to track accurately.

– Facebook has had a number of issues with their metrics, which they claim to have fixed.

– So, you may or may not have a clear idea of your ROI.

– But if you insist on relying on Facebook, here are 4 failure tactics you must avoid.

– Number 1: Relying on organic posts.

– According to the report, organic posts have only a 2 percent reach.

– You’re reaching 1/50th of your audience, and that’s pitiful.

– Even with shares, the average organic post reaches just over 10 percent of the total audience.

– And not all organic posts are created equal.

– Failure tactic number 2: Not including images.

– Facebook is an ocean of content, so you have to do everything you can to stand out.

– Add an image to your post, and you’ll get an average of 230 percent more engagement.

– Failure tactic number 3: Relying on status updates.

– Status updates have the lowest reach of all posts at just over 5 percent of the total audience, which is half the average.

– Failure tactic number 4: Not putting video posts on your page.

– Page videos generate the highest engagement of any type of post.

– In fact, engagement is 16 percent higher than even posts with images.

– Bottom line, Facebook isn’t a great source of new patients, but it’s even worse if you indulge in these failure marketing tactics.

– Facebook continues to evolve, and these already awful stats will likely get worse.

– If you’re serious about getting more new dental patients, look to your website.

– Research shows that your website is the last place dental prospects visit before picking up the phone.

– Is your current website up to the challenge?

– Find out: Go to smartboxdental.com, go to the Resources tab, click Products, and then click on The Swift Kick Dental Website Review. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.

– Until next time, keep moving forward.

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
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