Too many dentists insist on putting their worst foot forward when it comes to Facebook.
Facebook marketing isn’t necessarily a loser for dentists, but you’ve got to know how Facebook works these days to make it work for you. A recent report has some eye-opening stats, and I’ll be back after the break to tell you the failure tactics you must avoid. Stay tuned.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur.
– I’m not a big fan of dentists using Facebook to get new patients.
– There are two reasons – the first is that people aren’t on Facebook to find a dentist to solve their dental problems.
– Your organic posts won’t get you many, if any, new patients.
– The second is that the metrics for paid Facebook ads are still too hard to track accurately.
– Facebook has had a number of issues with their metrics, which they claim to have fixed.
– So, you may or may not have a clear idea of your ROI.
– But if you insist on relying on Facebook, here are 4 failure tactics you must avoid.
– Number 1: Relying on organic posts.
– According to the report, organic posts have only a 2 percent reach.
– You’re reaching 1/50th of your audience, and that’s pitiful.
– Even with shares, the average organic post reaches just over 10 percent of the total audience.
– And not all organic posts are created equal.
– Failure tactic number 2: Not including images.
– Facebook is an ocean of content, so you have to do everything you can to stand out.
– Add an image to your post, and you’ll get an average of 230 percent more engagement.
– Failure tactic number 3: Relying on status updates.
– Status updates have the lowest reach of all posts at just over 5 percent of the total audience, which is half the average.
– Failure tactic number 4: Not putting video posts on your page.
– Page videos generate the highest engagement of any type of post.
– In fact, engagement is 16 percent higher than even posts with images.
– Bottom line, Facebook isn’t a great source of new patients, but it’s even worse if you indulge in these failure marketing tactics.
– Facebook continues to evolve, and these already awful stats will likely get worse.
– If you’re serious about getting more new dental patients, look to your website.
– Research shows that your website is the last place dental prospects visit before picking up the phone.
– Is your current website up to the challenge?
– Find out: Go to smartboxdental.com, go to the Resources tab, click Products, and then click on The Swift Kick Dental Website Review. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.