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A Minute (Or Two) With Colin Receveur, Episode 18

– I talk to a lot of dentists that say paid media doesn’t work for me. I’ve tried it, it doesn’t work. It’s not effective. I spent a lot of money, didn’t get any results from it.

– And I think the real story behind that is sometimes, truly, it doesn’t work in their market area. We’ve seen this before.

– There’s various factors that contribute to paid media being ineffective.

– 80% of the time that a doctor tells me, “Hey, the pay-per-click just doesn’t work for me.”

– It’s actually not that it doesn’t work in their market area, it’s that it’s been implemented poorly. Right?

– I mean, there’s all kinds of crowns that you can get in your mouth.

– You can have a $25.00 crown out of China, or you can have a $1,100.00 or $1,500.00 crown that’s made from the best materials and put on with the best practices and the right margins and all that good stuff.

– Well, they’re both crowns, right? But what’s the difference?

– Well, that’s the same thing in marketing.

– You can do pay-per-click and check the box or you can really make it effective and really understand who’s my target market, who’s going to respond here, who do I want to go after, what’s the message, what’s the call-to-action and make it work and that’s what all marketing is.

– It’s figuring out who’s the target market and what do they need to be motivated, to compel, to call my office and schedule that appointment?

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
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