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Patient Attraction Episode 1043

It’s a connected world these days, and your new dental prospects are overwhelmingly beginning their search for a dentist online. After the break, I’ll tell you why managing your online reputation is crucial for the success of your practice. Stay tuned.

– Thanks for watching this episode of the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Your dental prospects overwhelmingly begin their search for a dentist online.

– One of the major considerations today when choosing a dentist is the number and quality of online reviews.

– Reviews are the new word-of-mouth advertising, and dentists who ignore that are setting themselves up to fail.

– Maintaining your online presence to influence dental prospects is a two-part strategy.

– You have to get highly positive reviews, and you have to mitigate the impact of negative reviews.

– The best strategy to get positive reviews is to ask for them.

– You can accomplish that during the checkout process following a patient’s appointment.

– You can also send them a thank you note that includes a request for an online review.

– In either case, make sure to give them options for review sites.

– Your prospects won’t necessarily all check the same one.

– You’ll want to monitor your reviews and respond to positive ones to keep the conversation going and to impress your prospects.

– Managing negative online reviews is a different prospect.

– You should have a policy in place for responding positively to negative reviews.

– Most negative reviews should be unjustified or due to miscommunication.

– Keep your response affirmative and as helpful as possible.

– Depending on the harshness of the review, you may need to allow a little time to go by before responding.

– Being defensive is the worst thing you can do in response to a negative review.

– If your practice is at fault, admit that immediately and offer what amends you can.

– Keep your online reputation as spotless as possible, and you’ll attract more new dental patients.

– Join me for our next podcast.

– Until then, keep moving forward.

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
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