by: Smartbox
Topics: dental practice growth, dental web marketing, educational, More and Better Patients, a-player hiring system, team-driven practice
Having trouble watching this video? Click here.
A Minute (Or Two) With Colin Receveur, Episode 62
- I get asked a lot about, what if I have a core of A-players in my practice? And then I'm surrounding them with other B and C players in the practice? Is that okay?
- No, it's not okay. And here's why. A- players in your practice are not going to want to work alongside C-players.
- Now, if you have some B-players floating around, that's okay.
- Our goal in business and in your dental practice is to have 90% of our people operating at 90% of their goals 90% of the time, and that's what an A-player team driven practices. - 90% of our people at any time are A-players; realize you're not going to be an A-player all the time.
- Nobody is, you're not going to be, and that's okay. We want to get 90% of our people over that line.
- And if you have people that are chronically C-players and are not improving, that's going to pull down the morale of your whole team.
- Your A-players are not going to want to work with C-players. It's not gonna happen, they're gonna go find another job.
- Because that's why they're A-players – they can command the salary and they can command the environment that they work in.
- And like people want to be around other like people; A-players want to hang out with A-players, C-players will want to hang out with C-players.
- And just like back in school, here's a really quick way to identify your A-players if you have metrics and goals in your practice.
- Remember back in school, that a student sat in the front of class and they always raised their hand to show off that they had the answer.
- Your A-players are going to love metrics and they're going to love to let you know that they're hitting your metrics.
- C-players are going to push back against metrics. They don't like being measured. They don't like being quantified in a way that shows that they're operating substandard.
SmartBox employs the best minds in dentistry to help you grow your practice. Our Practice Growth System™ is proven to help dentists in every market area across the country achieve predictable year-over-year growth.