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Patient Attraction Episode 1096

Dentists as a group are proud of their accomplishments and skills. They should be – completing 4 years of dental school, passing the licensure exams, and getting additional specialized training are things to take pride in. There’s just one problem: your prospects don’t care. Dentists who promote themselves on their websites and in other marketing run the risk of sending those prospects straight to a competitor’s website. After the break, I’ll tell you what your true strengths are and how to promote those to attract more patients. Stay tuned.

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– Take a look at most dentists’ websites, and you’ll see pretty much the same thing.

– Those sites are all about how educated, accomplished, and wonderful the doctor is.

– They’re all about what the dentist and the practice does, and how well they do it.

– All those dentists basically look the same to prospects, because dentists are assumed to be competent.

– There’s no reason for a prospect to choose one over another, except for price, availability, and insurance.

– What those sites aren’t about is what prospects are actually looking for.

– Prospects are looking for solutions to their dental problems.

– They want to know that the dentist will help them smile without embarrassment, eat comfortably again, or be free from pain.

– And prospects want to know that their fears and concerns will be understood, and that they’ll be taken care of while they’re in the chair, and afterward.

– It’s all well and good to list what you do on your website, but to actually make it work to get more new patients, you have to go a step further.

– You have to connect the services you offer with the results your prospects are looking for.

– You have to show how you’ll address and help ease your potential patients’ fears and concerns.

– For the patient, dentistry isn’t about the dentist; it’s about the patient’s life.

– When you show your prospects how what you do will improve their lives, you set yourself apart from the great mass of dentists.

– When you offer a superior patient experience and have the testimonials to back up that claim, you differentiate yourself from your competition.

– And when your happy patients talk about what you did for them and how it improved their lives, you have social proof.

– That social proof will convince many more prospects to pick up the phone and call for an appointment.

– You might not agree with the idea that you have to connect the dots for your prospects, but let me ask you this.

– What’s on your website?

– And how are your new patient numbers?

– If you’re not seeing the kind of new patient numbers that you think you should, look to your marketing.

– And since your website is, or should be, the linchpin of your marketing, look to that first.

– Your website is the final stop for many, many prospects before they contact your practice.

– It’s one of the make-or-break points for your marketing.

– If you get a prospect to your site but they don’t pick up the phone, you’ve potentially wasted your hard-earned marketing dollars.

– On the other hand, a website that speaks to patients’ hopes, fears, and needs can be a goldmine.

– Dr. Matthew Burton of Clearwater, Florida, knows that.

– He told us,  “Our new patients are up markedly from when our website went live.

– “I can track back and see an extra 10, 15, 20 more new patients a month than we were getting prior to SmartBox.

– “I know, unequivocally, that that website is attracting people and generating phone calls.” 

– Are you serious about getting the number and quality of new patients that you need and want to grow your practice?

– Then go to www.PatientAttractionBlueprint.com and schedule a Practice Discovery Session call.

– We reserve these calls for serious dentists who want to see a Patient Attraction System™ that can double or even triple your practice.

– You can get more patients, more profits, and more freedom.

– Join me for our next podcast.

– Until then, keep moving forward.

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
Colin CTA

Colin CTA