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Patient Attraction Episode 1202

– I’m Colin Receveur, founder and CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– I want to start out by saying that I’m not taking sides in a male dentist versus female dentist debate.

– Women dentists will become a strong competitive force in the dental industry fairly soon.

– I’ve always believed that dentists need to know how to compete effectively.

– And in the coming years, more female dentists will also be competing against other women.

– Right now, dentistry is still male-dominated.

– One of the things about a male-dominated industry is that the older segment of that industry is also male.

– Right now, well over half of dentists under age 44 are female.

– With male dentists retiring and females making up half of dentists entering the workforce, the demographics will continue to shift.

– By one estimate, female dentists will be in the majority by 2020.

– You will almost certainly be competing against women dentists if you’re not already.

– So, where will all those women practice?

– Studies suggest that female dentists are less likely overall to open solo practices.

– Instead, they tend to form or join group practices.

– Group practices enjoy some advantages over solo practices.

– There’s just one administrative staff handling the needs of multiple dentists.

– The practice can order supplies in larger quantities, which usually means at a discount.

– Professional malpractice insurance can be obtained for the group at a reduced rate.

– The advertising budget for a group practice can be roughly the same as for a solo practice, but the group can accommodate more patients.

– And they can do it on a more flexible schedule.

– Those are some of the advantages of a group practice.

– However, for a variety of reasons, female dentists are less likely to work as many hours as male dentists.

– The average seems to be about 30 hours per week.

– There’s nothing wrong with working fewer hours, decreased availability of one or more dentists is a weakness you may be able to exploit.

– A certain segment of the population values seeing the same dentist each time.

– Corporate dentistry is famous, or infamous, for shuttling patients between different dentists.

– That’s the extreme case.

– But depending on demand at a given time, existing patients of group practices may have difficulty obtaining an appointment with the same dentist.

– If yours is a solo practice, that’s not a problem.

– If you have an associate, do your best to keep patients with the same doctors, barring emergencies.

– Promoting individualized care and consistency of provider goes a long way to keep patients loyal to your practice.

– But there are other competitive advantages for women that men will have to work to overcome.

– One is simply hand size.

– It’s not a secret that women tend to have smaller hands, and that there’s a perception that women may have a gentler touch.

– For the nervous or anxious patient, smaller hands and more gentle dentistry are reassuring.

– Obviously, it’s generally level playing field among women dentists in those areas.

– But male dentists will have to make sure that prospects know they’re gentle …

– And that longer sessions are available …

– Or that you’re fine with short breaks during procedures …

– Or that dental sedation is available …

– Or that your experience often allows you to complete a procedure in less time.

– What I’ve described so far is a piecemeal approach to competing.

– Matching your competitors point for point in your advertising is often an expensive proposition.

– There’s a much better way to compete that yields more and better new patients.

– That better way is SmartBox’s industry-leading Patient Attraction System™.

– SmartBox positions our dentists as the best and only logical choice for patients who are willing and able to pay more for the right dentist.

– Learn more about what SmartBox can do for your practice.

– Visit smartboxdental.com and reserve your no-cost, no-obligation Practice Discovery Session™.

– We’ll show you how you can double or even triple your practice – even though the face of dentistry may be changing rapidly.

– Join me for our next podcast.

– Until then, keep moving forward.

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
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