How many non-dental medical providers do you know? How many do you know well enough to set up a referral system between your practice and theirs? If you’re not using local networking, you’re losing dental prospects that could become your patients. I’ll be back after the break to tell you how to develop and take advantage of your local contacts.
– I’m Colin Receveur.
– Thanks for watching the Patient Attraction Podcast™.
– If you’re like most dentists, you have a network of preferred dental labs, oral surgeons, suppliers, and the like.
– If you’re part of an educational group or in an advanced training program, you likely have another network.
– But why should your network stop there?
– People across your community access a host of service providers.
– Those providers include pharmacies, mental health and drug rehab specialists, medical providers, and spiritual advisors such as clergy.
– Why aren’t some of those service providers in your network, and you in theirs?
– The more points of quality contact you have with your dental prospects, the better.
– Quality is the important element in your network, because you want qualified referrals.
– To establish a local network, you have to offer something of value to your network contacts.
– That something might be emergency availability, a variety of financing options for dental care, or something else that will lead your contacts to refer to you.
– By the same token, your contacts should offer something of value for the patients you refer to them.
– Take some time to look at your existing contacts around your community and make a list of others you’d like to include in your network.
– Take some more time to decide what benefits you can offer to the people your contacts will send your way.
– Establishing a local network takes time and effort, but the reward can be more new dental patients.
– Switching subjects for a moment, we’re changing the format of the Patient Attraction Podcast™ to make it even more useful to you.
– Be sure to catch our podcast on Friday, May 5th, for the details.