Dental newsletters are a crucial element in attracting new dental patients. Some newsletters are effective and others are mostly an annoyance to your prospects and your patients. When we come back, I’ll tell you what makes a dental newsletter an effective and welcome marketing tool. Stay tuned.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– Thanks for watching the Patient Attraction Podcast™.
– If you’re like most dentists, your dental newsletter is something you produce because you have to.
– It’s usually an additional duty for you and one or more of your staff.
– There may not be a lot of thought that goes into selecting and writing the articles for each issue.
– And there’s probably nothing like a longer-term strategy for your newsletter.
– If you want your dental newsletter to be an effective patient retention and prospect recruiting tool, you have to do better than what I’ve described.
– Here are 4 ways to make your newsletter perform for you.
– Number 1: Plan it out.
– You should lay out your issues and topics for the next year.
– That way you’ll avoid running the same kinds of articles too often.
– Number 2: Smooth it out.
– People write at different levels, with different skill, and in different styles.
– A certain amount of that is okay, but too great a gap in the style of articles is jarring to read and makes you look amateur.
– You should shoot for about a middle-school reading level with the writing.
– Number 3: Mix it up.
– Few people want to read a newsletter that’s strictly about dental problems, techniques, and equipment.
– Your newsletter should be a mix of education, information, and human interest about your staff and your dental practice.
– Number 4: Illustrate it.
– The best newsletters are a good mix of interesting visuals and copy.
– No one these days wants to read 4 online pages of nothing but text.
– Use visuals and white space to hold people’s interest and make reading easy.
– Use these 4 tips to make your newsletter something your patients will enjoy and your prospects will find intriguing.
– Be sure to join me for our “tell-all” podcast on Friday, May 5th, when I’ll discuss the changes we’re making to our Patient Attraction Podcast format.
– It’s all in the interest of helping dentists like you benefit even more.