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A Minute (Or Two) With Colin Receveur, Episode 115

- I remember a dentist once telling me about his attendance at a meeting of a state dental association, where the distinguished panel of experts agreed that marketing is a waste of time and makes dentists look bad. 

- That would be funny if it wasn't so sad.

- But this is part of the brainwashing that dentists have received about how they should and should not grow their practices. 

- Many times this advice comes from dentists who actually aren't doing well. 

- Understand there's a kernel of truth to this statement that the dental panel made. 

- I wouldn't say that marketing is a waste of time and makes dentists look bad…

- But I would say that bad marketing is a waste of time and makes dentists look bad. 

- And unfortunately there's all a whole lot of bad marketing out there, really bad marketing, in fact. 

- Marketing that actually ends up repelling patients instead of attracting them.

- How do you know if you're a victim of bad marketing, just like this? 

- Well, just ask yourself, do you have more patients than you did last year?

- Do you have better and more profitable patients than you did last year?

- And if you can't answer yes to both those questions, chances are, you've got some serious room for improvement.

- The name of the doctor who attended that dental association meeting is Dr. Raleigh Pioch. 

- And he's the guy who took his practice from 800,000 to 4 million in just six years. 

- How did he do that? 

- Well, I'll tell you, he went against the advice of the panel and mastering the art of marketing for the most profitable types of patients. 

- And if you want more details about how he did that, get the report we published that tells his whole story. You can get it here.

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Colin CTA

Colin CTA