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Patient Attraction Episode 1100

Let’s say you bought a membership to a fitness club that advertised fast results. And then after working out for several months, you discovered that they couldn’t deliver what they promised. You’d feel like you wasted a lot of your money, wouldn’t you? I mean, you could still continue working out, but you’re not going to get everything you expected. It’s the same with your dental marketing. You’re almost certainly wasting a lot of your hard-earned marketing dollars even if you don’t realize it. I’ll be back after the break to tell you how to get everything you deserve. Stay tuned.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Dentists typically don’t have a good way to measure value for the marketing money they pay out.

– Even if they feel like they’re getting enough new patients, they don’t know for sure whether they’re getting all the new patients they could be.

– They also don’t know which marketing channel is returning the most new patients, or the best new patients.

– Mos t dental practices rely on patient self-report to try to learn how their marketing is performing.

– But there’s a lot of research that says that’s a bad idea.

– Patients are usually wrong when they try to recall what ad or promo influenced them to pick up the phone.

– And trying to fine-tune your marketing based on false reports is a bad idea.

– The bottom line is that almost all dentists are wasting a large chunk of their marketing dollars.

– And that’s no way to run a business.

– You and your staff work too hard for the money you spend to attract more patients.

– Badly aimed marketing hurts your bottom line and hinders the growth of your practice.

– You don’t have to keep wasting marketing dollars.

– There’s a way to know precisely how every aspect of your marketing is performing.

– The best and most accurate way to track your return on investment is use phone tracking.

– Phone tracking has been around for a while now, but it’s still very underused by dental practices.

– And that’s a shame, because phone tracking makes your marketing much, much more profitable.

– Here’s how it works.

– Phone tracking assigns a unique phone number to every marketing vehicle.

– Calls to those numbers are automatically forwarded to your practice.

– The source of the calls – and with some packages, the calls themselves – are automatically recorded and stored in an accessible database.

– Dentists can review the database to see which parts of their marketing programs are generating the most new patient calls, and which are underperforming.

– That allows them to divert more marketing dollars to the channels that are working the best.

– Beyond that, phone tracking programs that record the calls themselves offer the opportunity to review your front desk’s phone technique.

– The best marketing in the world is wasted if a new patient caller isn’t appointed.

– But think about it for a moment.

– How many calls come into your office every week?

– Do you really have time to sit down and listen to every one?

– And do you have the training and the skills to correct problems with how your front desk deals with prospects?

– SmartBox dentists receive phone tracking and call quality analysis as part of our industry-leading Patient Attraction System™.

– Here’s what Dr. Matthew Burton of Clearwater, Florida, says about our phone tracking and call quality analysis services.

– “I think that the greatest service that SmartBox has added recently is having SmartBox’s team listen to and grade our phone calls.

– “That really eliminates a lot of time for me. I don’t have time to go back and listen to all the phone calls.

– “90 percent of them are ‘change my appointment’ or do something simple and just not a valuable use of time.

– “If I have your team kind of highlighting these calls, ‘Here’s the ones you’ve got to listen to …’ we can grow from that.

– “We can get better answering or fielding those calls, and it can do nothing but help drive new patients in the future.”

– SmartBox also offers proprietary, dental practice–specific phone technique training to help practices convert more prospects to new appointments.

– So, let me ask you: Are you tired of wasting a chunk of your marketing dollars?

– Are you ready to get all the new patients you can for your marketing investment?

– Then go to smartboxdental.com/ and schedule your Practice Discovery Call™.

– We reserve these calls for dentists who want to see a Patient Attraction System™ that can double or even triple their practices.

– Join me for our next podcast.

– Until then, keep moving forward.

Colin Receveur

Created by Colin Receveur

“As a dentist, you don’t want marketing or websites or SEO, You want more and better patients in your chair. We know how to dominate your market area to make that happen.”

"Running your practice by yourself can feel overwhelming. With our help, you can increase the quality and quantity of your new patients, which will allow you to get back to enjoying life."
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